The number of females playing video games in Asia is growing at a faster rate than their male rivals, according to the latest research.
Women are levelling the playing field across all of Asia’s key markets including China, India and Japan.
The female video gaming community grew by 19% last year, according to data commissioned by Google.
Asia is regarded as the global capital of video games, accounting for 48% of the world’s total gaming revenue.
“Among the millions of female gamers joining the ranks every year, females have been a huge catalyst for growth,” said Rohini Bhushan, at Google Asia Pacific.
There are a number of factors that are contributing to this rise, with storylines becoming more inclusive and connectivity improving across the region.
For 2019, the numbers of female gamers had grown to 38% of the 1.33bn global gaming population, according to Google which collaborated with market researchers Niko Partners.
But for Asia, the proportion of female gamers is much higher. In China, they now account for 45%, while for South Korea, Japan and Southeast Asia the figure is 40%.