Burger King takes heat for using Twitch donation readouts to run advertisements

An advertising agency caused a stir earlier this week when it tweeted about a Burger King campaign that used Twitch’s donation feature to get cheap on-stream plugs. The campaign didn’t break any rules as far as I can tell, but it was even greasier than a Double Whopper.

The ads took advantage of a popular feature offered by Streamlabs that gives viewers the option to donate to Twitch streamers in exchange for having a personalized message read out by a text-to-speech plugin. Viewers pony up a minimum of $1, type in their message, and then get to hear a robot voice speak it live on the stream. Streamlabs says the tool “can increase audience engagement and encourage users to send in additional donations to hear their message played out loud.”

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